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*Research conducted by YouGov found match is responsible for more relationships and more marriages than any other online dating site. All data was collected using an online survey and respondents were members of the YouGov panel. The 20,301 strong research sample for this study was sampled and weighted to a UK nationally representative 18+ adult profile. Fieldwork was conducted between the 8th Feb and the 18th Feb 2013 and it was a blind survey e.g match.com was not named as the sponsor.
From the sample of 20,301, 2,553 who have used an online dating site in the last 5 years and 1,676 married in the last 5 years were found. Questions asked of both groups included: "How many relationships of 3 months or more did you have via xxx site?" Respondents were asked this question of every site they have ever been a member of.
Those who stated they had married in the last 5 years and met their partner on a dating site were asked; "Which dating site did you meet your partner/spouse on?"
Those who had been in a relationship for 5 years or less 3,161 were asked; "Did you meet your partner online?" 24.7% replied yes. (1 in 4 relationships start online.)